To check the analytics of your BookingButton, follow these steps:
- Log into your BackOffice and go to Dashboard
- Scroll down to the Booking Engine Activity Stats and Guest Engagement sections.
Booking Engine Activity Stats
This is where you can find the statistics on the total revenue generated through your BookingButton as well as the total number of booking and the number of room nights.
This is where you can find information on the traffic generated by the BookingButton.
Lookers are website visitors who enter your booking engine pages but do not complete a reservation.
Bookers are website visitors who enter your booking engine pages and complete a reservation.
The conversion breakdown of your BookingButton is a percentage to measure the rate at which you are converting lookers into bookers. It’s calculated by dividing the number of bookers (completed reservations) by the number of lookers (attempts to make a reservation).
Conversion rate = bookers / lookers
The Top Guest Languages ranking gives you an overview of the most commonly languages chosen by your potential guests.